Two of the many ways descriptive and predictive analytics add value to businesses, is by helping them understand […]
We have written about the importance of calculating customer lifetime value (CLV) as a means to quantify the benefit from […]
This is the first in a series of articles on Customer Lifetime Value formula (CLV).  CLV is an […]
In a previous article we provided an overview of the different types of analytics one can run for problems related to […]
Many non-profits such as academic institutions, public radio and television, charitable organizations rely on well established donor models […]
Customer value management (CVM) refers to a set of best practices that are aimed at increasing the lifetime value […]
Business owners and executives may recognize the famous Pareto principle when applied to their own business: the 80-20 […]
Migrating stakeholders from a minor role to an increasingly major role is a challenge for all organizations and is […]
The concept of Customer Lifetime Value (CLV) essentially treats customers as long term investments where you invest in them systematically […]
Analytics for SMB is at a cross road: There are numerous small businesses that collect significant amounts of […]
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