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Learn how to build customer lifetime value models from the ground up

customer-lifetime-value-formula-whitepaperManaging customer relationships is key to optimizing customer lifetime value. Knowing the incremental value of a customer frames the proper analysis of the return on sales and marketing initiatives.

Download our whitepaper, The Customer Lifetime Value Formula, to learn:

  • the basic components of a customer lifetime value formula

  • commonly used methods to calculate the basic components

  • how to use CLV to evaluate the return on sales and marketing initiatives

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