Learn how to use segmentation analytics to improve your customer experience
See how one organization used data analytics to personalize its customer experience.
The National Center for Manufacturing Sciences (NCMS) is a non-profit whose mission is to provide SMB manufacturing companies access to high technology resources. They have a highly diverse membership with different goals, needs, budgets and risk tolerance.
Download our case study to see how we helped the NCMS use data gathered from a membership survey to customize thier marketing communications and service offerings to improve their member experience.
"With the Voice of the Customer (VoC) market research project, the main goal was to understand the pain points among the backbone manufacturers. Once we had the data, we needed to find a way to match manufacturers with technology and Simafore provided immense value with the Scorecard app. They were able to quickly classify manufacturers into high, medium and low technology users and provided direction for us to move forward with engagement.“
Jon Riley, Vice President of Digital Manufacturing, National Center for Manufacturing Sciences