Blog: The Analytics Compass

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4 checks to perform before a full customer lifetime value analysis

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How to use RFM analysis for customer segmentation and classification

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Using customer lifetime value to create a customer segment of one

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3 reasons to do customer lifetime value assessment for your business

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Brand audit and sentiment analysis for improving business performance

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Angel vs. Demon customers: use Pareto 80 20 rule to tell them apart

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Pareto 80 20 rule: should we treat all customers equally?

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Applying Pareto 80 20 rule for product/customer segmentation [VIDEO]

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The importance of customer lifetime value formula for business

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