Blog: The Analytics Compass

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4 checks to perform before a full customer lifetime value analysis

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Your business does not need analytics - except for these 2 situations

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Customer lifetime value formula requires multistage predictive models

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Customer lifetime value: merging descriptive and predictive analytics

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Big data analytics to prevent customer churn

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6 reasons every business needs customer churn analysis

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Customer lifetime value formula: how to adjust for the auto industry

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Using customer lifetime value to create a customer segment of one

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Predicting customer churn for use in customer lifetime value formula

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