“Truth is a Pathless Land”

...but finding an effective solution to your business problem does not have to be. Business analytics landscape does actually appear so, with a myriad techniques and vendor tools in the market.

Simafore provides tools and expertise to:

  • Integrate data
  • Select and deploy appropriate analytics
  • Institutionalize processes

About this Blog

The Analytics Compass Blog is aimed at two types of readers:

  • individuals who want to build analytics expertise and 

  • small businesses who want to understand how analytics can help them improve their business performance. 

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A simple example to show value of good data preparation for analytics

effect of outliers in analytics

There are 6 important questions one needs to ask before launching a predictive analytics project. One of the first questions is about data preparation. It is important to prepare good quality data and rushing through this important step can sometimes generate meaningless results. This is an area of building analytics competency that many beginners are aware of, but tend to get carried away by the vast array of modeling options and jump right in to build models!

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