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SimaFore and Voziq announce collaboration to help SMEs with social media analytics

SimaFore, an Ann Arbor, MI-based specialist in business analytics, and VOZIQ, a Reston, VA-based developer of a platform to track customers and prospects via social media channels are proud to announce a collaboration to develop value added marketing solutions for small and medium size businesses.

With advanced analyses of business and operational data, firms may garner new insights to guide better strategy and decisions. However, small and medium enterprises (SMEs) generally face two key analytics challenges: lack of expertise and lack of resources to access analytics tools and market data like large corporations can. Social media monitoring tools from VOZIQ enables SimaFore to leverage the wealth of information online and thereby better pursue its main goal of helping businesses to increase revenues and to reduce costs.

Customer acquisition and revenue growth are challenges for all business. To meet these objectives, companies must understand the market and competitive environment. Thus, keeping an eye on customers' and prospects' needs, rivals' moves, and industry trends via the highly connected environment provided by VOZIQ and SimaFore can pay great dividends. This may be especially effective for companies with limited budgets.

More details here and full press release.